My story
I co-founded one of Montreal's largest independent e-commerce agencies and led it for more than 12 years before a successful acquisition. Along the way, I shipped hundreds of digital products for retailers, manufacturers and service businesses across North America and Europe.
Today, I partner with ambitious companies to take complex digital products from initial concept (0) to launch (1) and beyond — following an iterative, evidence-driven approach: build, measure, learn, adapt… and start over.
How I work
I bridge UX, engineering and business strategy. I translate goals into roadmaps, roadmaps into specs, and specs into shipped, measurable outcomes. I write tickets your engineers will love and KPIs your CFO will trust.
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Outcome-driven
Tied to revenue, retention and CSAT — not vanity metrics.
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Pragmatic
The simplest solution that solves the real problem.
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Team-first
Senior devs, designers and strategists, aligned and unblocked.
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Iterative
Ship, measure, learn — every two weeks.